REDEFINING THE UNDERDOG.

Gooddogs Clothing Company is a brand dedicated to Doing More Good by donating 25% of the proceeds to local animal shelters. Gooddogs aims to amplify the stories of those who overcame the hardest battles while standing as an icon so that others may also do more good. Here’s to the ones that fought or continue to fight the good fight.

Why do we root for the Underdog?

It is through time dedicated to volunteering at animal rescues that we have had the fortune of hearing the most inspiring tales of both brave animals and humans overcoming adversity. Animals such as Sven, a lab mix who born as the runt of litter and had a hard time adjusting with his siblings. His small stature made it hard for him to gain the nutrients he needed during the most crucial developmental periods of a puppies life.

Sven, one of the puppies we have had the pleasure of working with. A scrappy lab mix underdog who fought for his life.
If things couldn’t get worse, we soon discovered Sven acting strange. After weeks and weeks in at the vet, it was discovered that Sven had an infectious gastrointestinal virus. A virus better known as Parvo. This virus is known to be quite deadly especially for puppies in Sven’s age range. It was here where it was almost decided that Sven was not going to be around for long.
To everyone’s disbelief, Sven began to act his normal self again and suddenly made a miraculous comeback in growth. Despite impeccable odds, Sven pulled through and through Do Gooders support, found his forever home within the first day of adoption!

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BE LIKE A DOG.

A dog is known for its tendency to see the good in people. That is why dogs are our spirit animal here at Gooddogs. We strive to make Gooddogs, clothing with a purpose. Like the dog, we choose to see the good in people and animals alike while advocating for the health and wellness of both by providing a sustainable alternative to the clothes we wear. Our goal is to create a community of do-gooders who understand the importance of doing their part. Be like a dog. A good dog. Do more good.

SPARROW – German Shepherd Dog Mix

SADIE II – Chihuahua/Beagle Mix

AZCARE Rescue

25% OF EVERY PURCHASE IS DONATED

AZ Center for Animal Rescue and Education (AZ CARE) is a 501 (c) 3 non-profit dedicated to reducing the euthanasia rate in our state through education, spay/neuter programs and adoption events.
Gooddogs clothing is proud to donate portions of every purchase to non-profits aligned with our values.

OUR STORY.

Gooddogs Clothing Company is a brand dedicated to Doing More Good by donating 25% of the proceeds to local animal shelters. Gooddogs aims to amplify the stories of those who overcame the hardest battles while standing as an icon so that others may also do more good. Here’s to the ones that fought or continue to fight the good fight.

Everyone roots for the Underdog.

We all love a good underdog story. A hero faced with impeccable odds, stacking higher and higher against them until the problems begin to shadow where there’s already shade. Just when the hero thinks it can’t get any worse, life piles on more and more until they are practically written off or in such bad condition they are faced with a decision. Quit or carry on.

Why do we root for the Underdog?

It gives hope. Because we see ourselves in them. Underdogs are a living testament that anything is possible. That there is a possibility that despite everything one feels, everything one is facing, there is hope. Underdogs inspire us because their courage is contagious. Watching them overcome their impossible obstacles and injustice, inspire us. Watching them move their mountains and molehills, motivate us. And watching them drill through their drama and doubt, drives us. We live vicariously through those who venture onto the unknown because it sparks something inside us we never knew we had.
It is through time dedicated to volunteering at animal rescues that we have had the fortune of hearing the most inspiring tales of both brave animals and humans overcoming adversity. Animals such as Sven, a lab mix who born as the runt of litter and had a hard time adjusting with his siblings. His small stature made it hard for him to gain the nutrients he needed during the most crucial developmental periods of a puppies life.

Sven, one of the puppies we have had the pleasure of working with. A scrappy lab mix underdog who fought for his life.
If things couldn’t get worse, we soon discovered Sven acting strange. After weeks and weeks in at the vet, it was discovered that Sven had an infectious gastrointestinal virus. A virus better known as Parvo. This virus is known to be quite deadly especially for puppies in Sven’s age range. It was here where it was almost decided that Sven was not going to be around for long.
To everyone’s disbelief, Sven began to act his normal self again and suddenly made a miraculous comeback in growth. Despite impeccable odds, Sven pulled through and through Do Gooders support, found his forever home within the first day of adoption!

Redefining the Underdog.

An underdog means overcoming great unthinkable bad to achieve remarkable good. But it doesn’t take a hero to do more good. We all face odds like this on a daily basis. We can also learn from the examples our canine companions set out for us. Dogs always see the good in people, with no judgement and no agenda. That is the core principle of Gooddogs.

SVEN and GUDRUN lab mixes that found their forever homes thanks to Do Gooders.

 

We work with local businesses around the area and dedicate free-time to helping these animals finds their forever homes. Our hope is to one day create a symbol of hope that will help anyone actualize with the Underdog they truly are.

Foreword

When I first set out for this project, I completely underestimated how involved I would be with such a task. The various lives, both animals and humans, I have had the pleasure of interacting with have transformed this brand into something much bigger than myself. What initially started as a branding project in the hopes of starting a movement for a good cause, turned into a platform in which I will use to amplify the stories of those who overcame the hardest battles.
As an experienced Graphic Designer and animal lover, I understand how important it is to show your compassion and support for Everyone’s Best Friend, so I have committed to creating a minimalist line that allows you represent all the underdogs in the world, all while doing more good.
– Ken

Join the Movement

DO MORE GOOD.